Liens de la semaine – 9 avril

Posted by | Posted in Campagne, Marketing | Posted on 09-04-2012

Voici quelques liens pour vous en ce lundi pascal.


Quelques bonnes pubs

Voici quelques bonnes pubs qui ont retenu mon attention dans les dernières semaines.
Chaque nouvelle campagne de Skittles est un peu comme un cadeau de Noel pour tous les fans de pub. Contrairement à leur habitude, Skittles a ici joué dans la parodie plutôt que dans l’humour absurde, mais avec tout autant d’efficacité.

Voici un “film” de Puma qui parle de nos vies qui sont parfois un peu trop virtuelles. C’est un cas où je pense que le concept est plus fort que l’exécution, mais c’est tout de même efficace.


Campagne émotive

Voici une pub de Leucan forte en émotion, ceux qui me connaissent savent que j’aime les pubs qui raconte une histoire et l’histoire racontée ici est très touchante.

Seul petit bémol sur cette campagne, elle ressemble beaucoup à cette ancienne campagne. (Merci à Dominic Arpin pour l’info)


On termine avec une dernière pub, qui date de l’an passée, mais à l’esthétisme tout simplement impressionnant. Pour toute compagnie qui veut promouvoir un produit ou service de luxe, la qualité de la pub doit refléter la qualité du produit et c’est ce que l’hôtel Cosmopolitan a réussi avec brio ici. Style, musique, petits chats … tout y est !


Bonne semaine !


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